April Webinar - Marketing Gold

24 March 2020

In the first of our re-worked events that we are now presenting as webinars, marketing/communications expert Rachael Bernstone will teach us how to re-purpose our awards submissions into marketing gold on 1 April.

One hour of your time will ensure that the money you have spent on photography and the hours you have dedicated to crafting concise, creative text does not go to waste. Now, more than ever, advice on how to strengthen your marketing is critical.

This event will provide you with 1 formal CPD point and Rachael will zero in on the following topics/learning objectives:

  • How to target your post-Awards messaging towards future clients;
  • How to define your ICA and USP for each Awards project; and
  • How to select and use the best delivery channels to promote your project/s

Our speaker – Rachael Bernstone

Rachael is a journalist and communications consultant who specialises in architecture and design. She holds a Bachelor of Arts from RMIT, and a Masters in Architecture History and Theory (UNSW) and was awarded a Churchill Fellowship to study sustainable and affordable housing in 2003. She founded Sounds Like Design in 2016 as a communications consultancy for architects, after editing magazines including Steel Profile, Indesign, and Building Australia.

When

Wednesday 1 April 2020
Webinar broadcast 1–2pm AEDT
(WA 10–11am, NT 11.30am–12.30pm, Qld 12–1pm, SA 12.30–1.30pm, ACT, NSW, Tas and Vic 1–2pm)

How 

This webinar will be run through remote login and recording access only. There will be no host practices in operation.

Please choose your preferred attendance method through the booking page under "Sections" and select your ticket type – remote access or recording access.

Cost

Members $30
Non-members $40

*One ticket per attendee.

Booking

Make your booking here and secure your place.

CPD

This event will deliver 1 formal CPD point.

AACA Competency – Practice Management

  • How to target your post-Awards messaging towards future clients;
  • How to define your ICA and USP for each Awards project; and
  • How to select and use the best delivery channels to promote your project/s

CPD questions for this webinar will be sent to attendees before the webinar and will also be accessible for download from the webinar platform.

Please keep your receipt and completed questions for your records.

If you require a certificate of attendance, please email webinars@aca.org.au. NSW participants will be provided with a certificate of attendance in accordance with new NSW ARB directives and must provide their NSW ARB Registration number when booking for this purpose.

Online Event Sponsor

This ACA – WA event is kindly supported by our WA Branch sponsors.

4 - Rondo

3 - Armstrong