Architecture & Marketing

25 January 2014

A collection of articles on marketing and architecture to help you think about the role of marketing in your practice.

Branding and architectural practice 

Michael Bleby interviews Andrew Nimmo of Lahz Nimmo, Andrea Nixon of Nixon Consult and Ed Billson of MAP on the importance of branding on Business Review Weekly.

Why architectural marketers fail (and how to fix it)

In "Why architectural marketers fail (and how to fix it)" Mary Breuer discusses the gap between the expectations architectural practices have of marketing staff and what they actually do. On Archdaily.

Marketing to architects – an alternative strategy to 'the push' 

Looking from the other side, Su Butcher's article for RIBA Insight has some tips for those wanting to market to architects. 

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