Marketing Gold with Rachael Bernstone25 February 2020
PLEASE NOTE, THIS EVENT HAS BEEN POSTPONED TO SUPPORT SOCIAL DISTANCING IN THE CONTEXT OF COVID-19.
Don’t miss the WA branch’s next Lunch and Learn event on 20 March, when communications expert Rachael Bernstone will share her tips on how to turn your awards entries into marketing gold.
For many practices, entering awards is the most time-consuming and expensive marketing activity of the year. Hours are spent labouring over text, and big money invested in high-quality photography.
In our first ‘lunch and learn’ for 2020, marketing/communications expert Rachael Bernstone will share the best ways to repurpose all that collateral after your awards entries are submitted.
Over 1.5 hours you can expect to learn:
- How to target your post-Awards messaging towards future clients;
- How to define your ICA and USP for each Awards project;
- Which delivery channels you should use to promote your project/s
This session will ensure that all your hard work and investment doesn’t end up shelved on the server.
20 March 2020
ACA Members $22, Non-members $44
Prices include lunch and are GST inclusive.
1 formal point
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