Social Media Strategy and Your Business

3 November 2014

Ready to take your business to the next level? At the latest ACA – Qld/NT event Yvette Adams offered insight into making social media work for your business. 

Social media guru Yvette Adams caught many people off-guard when she shared her insights into the realities of developing and implementing a social media strategy. It’s not just about having a Facebook page or a Linkedin profile, Twitter, YouTube or G+ account. 

Yvette pointed out that understanding the differences between the social media platforms is important when developing a strategy. Clearly defining who your target market is will also impact which platform is best for your business.

Social media is a two-way communication platform and your reputation is at stake. Although the young guns understand social media, they may not project your business in the way you want to be seen, so managing the content and communication should be part of your risk management.

Yvette reiterated that a social media account should not be all about self promotion and advised the audience to follow the 30/30/30 rule of thumb. This means that 30% of content should be self-promotion, 30% promoting others, 30% valuable content. She suggested that the remaining 10% be inspirational quotes.

So much was covered and more questions were being asked… 

Yvette Adams is the founder of The Creative Collective and recently published the book No Kidding – Why Our Kids Know More About Technology Than Us and What We Can Do About It.