ACA's First CEO Appointed7 February 2019
The appointment of a CEO is the next logical step for the ACA, which has met all its targets, doubling its membership and expanding its member offer over the last five years. It will allow the ACA to build on its recent successes, ensuring that we amplify our voice within the architecture profession, extend our advocacy within the construction industry and government, and lead the way in providing essential tools and resources for architecture practices. This work is essential to the long-term health and viability of our profession, and underwrites the important contribution that architecture makes to our cities, environments, communities and cultures. “The new role of CEO will help ensure the ACA provides a coordinated, coherent national outlook, while drawing on the diverse yet complementary strengths offered by the ACA branches,” said ACA National President John Held.
“The business of architecture is operating in exciting, yet volatile times as a conduit to our nation’s social and environmental agenda. The ACA’s charter to continue that agenda through support, leadership, advocacy and vibrant discussion is what I am particularly energised by and I am looking forward to working with a committed team of professionals towards this important mission,” Angelina said.
Angelina has spent the past 20 years in leadership roles across the public, private and not-for-profit sectors, in Australia and internationally. Most notable are her roles with three membership associations over 13 years, from procurement and supply chain to human resources and general medical practice. Her responsibilities included significant involvement in membership strategy, engagement and growth; education and training; strategic partnerships and business development.
In addition to contributing to the broader strategy of organisations, Angelina championed the ways in which certification, professional mentoring, research, events programming and continuing professional development offerings contributed to the higher-order purpose of the relevant membership association, as well as its financial viability.
She is particularly interested in the impact that digitisation makes in membership associations and leveraging data to better understand the segments of professional markets, and customising relevant product offerings for those market segments to create value for members.
“Competition is rife in keeping membership associations thriving and agile in this world of disruption. Disintermediation is a reality to be reckoned with, so membership associations need to be vigilant about listening to and supporting their members through robust content, standards of practice and the point of reference for their members… Otherwise, someone else will,” Angelina added.
As we embark on the next phase of the ACA, there is tremendous opportunity to build on the work of the organisation over its long history, to tackle the challenges ahead, and to work together to create a strong, vibrant and relevant ACA community. The ACA is very pleased that Angelina is joining the organisation at this crucial time. Her expertise, skills and experience will be invaluable in the exciting period ahead.comments powered by Disqus