Communication Strategy Webinar

6 May 2019






How do you communicate the value of your work to clients, consultants and the general public? Book now for our webinar on 29 May, when Rachael Bernstone will share tips and techniques for effective strategic communication.

In this age of social media, everyone has the capacity to communicate with a mass audience, but what are you actually saying, and to whom?

For the ACA’s next webinar, Rachael Bernstone will combine techniques from journalism and marketing to help architects conceive, create and execute targeted communications campaigns. Learn how to make your communications succinct and effective by establishing your objectives, identifying key messages, defining your audience, and distributing information via the right channels.

Whether you are interested in advocacy, promoting your practice to more clients, or positioning yourself as a trusted advisor, these methods will help hone your communications strategy.

Our speaker – Rachael Bernstone

Rachael is a journalist and communications consultant who specialises in architecture and design. She holds a Bachelor of Arts from RMIT, and a Masters in Architecture History and Theory (UNSW) and was awarded a Churchill Fellowship to study sustainable and affordable housing in 2003. She founded Sounds Like Design in 2016 as a communications consultancy for architects, after editing magazines including Steel Profile, Indesign, and Building Australia.


Wednesday, 29 May 2019

12.30pm registration for 1–2pm AEST

WA 10.30am registration for 11am–12pm
NT, SA 12pm for 12.30–1.30pm
Qld, NSW, ACT, Vic, Tas 12.30pm registration for 1–2pm


Members: $25 per person
Non-members: $35 per person


CPD questions for this webinar will be distributed through host venues and also directly to attendees participating remotely. Questions will also be accessible for download during the webinar.

This event will deliver one hour of formal CPD. Please keep your receipt and ticket (which includes names for multiple attendees) and completed questions for your records. If you specifically require a certificate of attendance, please email


Make your booking here.

For further information, contact Katherine Ygosse at or 0413 520 548.


The ACA National Webinars are hosted by ACA members across Australia. Members located close to a host office can choose to meet with others for the event, combining professional development with an opportunity to chat with fellow members and actively participate in the national discussion. Rachael will present at Cox Architecture in Perth.

Remote log-in is available for those who can’t make it to a host office or require the added convenience of participating in the webinar from their chosen location. Log in details for the webinar will be distributed to remote access ticket holders in the week prior to the event.

Recording access – If you know you can’t make it to the live webinar, but would still like to attend, you can book to receive access to the recording and materials after the webinar.

Venues are listed below.



Level 7 232 Victoria Parade
East Melbourne
Ph 03 9418 3333

New South Wales

Fulton Trotter Architects
Level 3, 35 Spring Street
Bondi Junction
Ph 02 9369 5941

Suite 2, 19 Harris Street
Ph 02 8569 5000

MSK Architects
Unit 13, 829 Old Northern Road
Ph 02 9651 6500


Fulton Trotter Architects
18 Portman Lane,
Spring Hill
Ph 07 3291 1511

Western Australia

360 Murray Street
Ph 08 9433 6000

Meyer Shircore and Associates
Suite 2, Ground Floor
437 Roberts Road
Ph 08 9381 8511

Members in the NT and Tasmania can log in online.