Decoding Social Procurement

28 June 2024

What key elements of social procurement are practices being asked to respond to? How do your social procurement goals align with your business strategy? How do you communicate your goals and plan to achieve them? Join the ACA and marketing strategist Alicia Brown on Tuesday 30 July for an online presentation on decoding social procurement in practice.


Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has 17 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.

The CPD webinar will answer the following questions:

  • What are the key elements of social procurement? Exploring the dimensions of social procurement that practices are being asked to respond to.
  • Who cares? Understanding the external drivers for social procurement, and mapping needs, expectations and requirements.
  • Where are we now? Taking the social procurement pulse of your business, from current goals to embedded systems and policies to staff needs and expectations.
  • What do we want to achieve? Considering the benefits of your social procurement goals in alignment with the overarching values and business strategy of your firm.
  • How do we get there? Ticking the boxes and filling the gaps to achieve an integrated, purposeful and impactful social procurement approach.



1–2pm AEST Tuesday, 30 July 2024
(WA 11am; NT & SA 12.30pm; Qld, NSW, ACT, Vic & Tas 1pm)


Members $30
Non-members $60
*One ticket per attendee.


Please book below. If this link doesn’t work on your device, head directly to the booking link.

For any questions, please contact Katherine Ygosse at


Participation in this event will deliver 1 formal CPD point.
Learning outcomes – Better understand social procurement context and requirements, and how to develop an integrated and impactful social procurement strategy that builds upon your current business systems, policies and processes.

NSCA Units of Competency & Performance Criteria: Practice Management & Professional Conduct – PC 1, PC 2, PC 3.

APBSA & ABWA Core Area – Practice Management

The webinar will include time for Q&A with the speaker with a CPD assessment task. Certificates will be provided following participation in the full webinar and online submission of answers to CPD questions.