The Business of Architecture*

Design fee consultant Ian Motley explains how architects can increase architectural fees and profit margins with a simple change to their pricing strategy.

Preconditioning is a negotiation tactic with a friendly facade and a dangerous bite. Ian Motley from Blue Turtle Consulting shows us how to use the preconditioning tactic to our advantage.

One of the least ethical negotiation tactics clients can use is the nibble. Design fee consultant Ian Motley explains what it is and how to strategise to achieve a good outcome for all.

Is 'splitting the difference' really fair? Ian Motley explains how to respond to suggestions in fee negotiations.

Ian Motley provides advice on how to respond when potential clients use the 'good cop / bad cop' tactic during fee negotiations.

Ian Motley argues that fee erosion is often the result of standard negotiation tactics. He explains how to recognise when you are ‘negotiating against yourself’ and how to avoid it.

Ian Motley argues that the profession needs to radically rethink the overall approach to fees and pricing work.