Communicating the Value of Design Development
How do we advocate for the value of this critical part of the design process? Jennifer Crawford provides a clear, concise explainer on why DD matters.
It’s time to ditch the idea of the architectural rock star, embrace a more collaborative approach, and communicate far and wide, argues Jennifer Crawford.
New Business Models
Jennifer Crawford argues that the question of fees is really a question of business models. Architects need to work out what their ‘super power’ is, and charge accordingly.