Understanding the Digital Marketing Ecosystem
Feel overwhelmed by social media, digital advertising, SEO, and database marketing? Do you know what they all have to do with your website?
This presentation demystifies the digital marketing ecosystem, offering clear guidance on how it can support your practice. Join the ACA and Alicia Brown on Thursday 28 August to learn about this complex, rapidly changing landscape and gain insights into strategic approaches that work.
BOOK NOW
Using case study examples, Alicia will demonstrate how different architecture practices prioritise various elements – from SEO and content marketing to social platforms and paid advertising – based on their specific target markets. Discover why your website alone isn’t enough and understand how successful practices connect these digital channels to create sustained business growth.
OUR SPEAKER
Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has over 20 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.
WHERE & WHEN
Live online. Recording available.
1pm AEST, Thursday 28 August 2025
Local times – WA 11am–12pm, NT & SA 12.30–1.30pm, Qld, ACT, NSW, Tas & Vic 1–2pm
COST & BOOKINGS
ACA members $30 incl GST
Non-members $60 incl GST
*One ticket per person.
Select your ticket below or go straight to the booking site.
For any questions, please contact Katherine Ygosse at webinars@aca.org.au.
CPD
Completion of this 1 hour webinar series and submission of the self-checked assessment task for each webinar will deliver 1 formal CPD point.
Learning outcomes – Gain a clear understanding of digital marketing tools, how they interact with your business, examples of their successful use in practice and insights into their effective strategic use.
Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 7.
PBSA Core Area – Practice Management
The webinar will include time for Q&A and a CPD assessment task. Certificates will be issued following participation in the full webinar and online submission of answers to CPD questions.