Understanding the Digital Marketing Ecosystem
Feel overwhelmed by social media, digital advertising, SEO, and database marketing? Do you know what they all have to do with your website?
This presentation demystifies the digital marketing ecosystem, offering clear guidance on how it can support your practice. Watch this CPD webinar by Alicia Brown, to learn about this complex, rapidly changing landscape and gain insights into strategic approaches that work.
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Using case study examples, Alicia demonstrates how different architecture practices prioritise various elements – from SEO and content marketing to social platforms and paid advertising – based on their specific target markets. Discover why your website alone isn’t enough and understand how successful practices connect these digital channels to create sustained business growth.
OUR SPEAKER
Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has over 20 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.
COST & BOOKINGS
ACA members $30 incl GST
Non-members $60 incl GST
*One ticket per person.
Select your ticket below or go straight to the booking site.
For any questions, please contact Katherine Ygosse at webinars@aca.org.au.
CPD
1 hour – 1 formal CPD point
Learning outcomes – Gain a clear understanding of digital marketing tools, how they interact with your business, examples of their successful use in practice and insights into their effective strategic use.
Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 7.
PBSA Core Area – Practice Management
Links will be provided for recording access and CPD questions. Please complete questions after viewing the webinar in its entirety. Certificates will be provided following online submission of answers to questions. Please keep your receipt, completed questions and certificate for your CPD records.