The Business of Architecture*

How do we advocate for the value of this critical part of the design process? Jennifer Crawford provides a clear, concise explainer on why DD matters.

It’s time to ditch the idea of the architectural rock star, embrace a more collaborative approach, and communicate far and wide, argues Jennifer Crawford.

Jennifer Crawford argues that the question of fees is really a question of business models. Architects need to work out what their ‘super power’ is, and charge accordingly.