Effective marketing strategy
Join the ACA and marketing specialist Alicia Brown as she explores what truly constitutes an effective marketing strategy for architecture practices. Alicia will highlight why marketing is no longer a nice-to-have add-on but a critical business function, and share insights into her holistic and integrated marketing approach.
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The session will emphasise the importance of aligning marketing activities with broader business objectives and how understanding your firm’s direction is crucial for strategic marketing success. Alicia will share insights from her extensive experience developing marketing strategies for architecture practices of all sizes, demonstrating that while ‘Rome wasn’t built in a day’ a methodical, patient approach to marketing yields the strongest results for architectural practices.
OUR SPEAKER
Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Having begun her career at global architecture practice Woods Bagot, Alicia has over 20 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.
WHERE & WHEN
Live online. Recording available.
1pm AEST Tuesday 13 May 2025
Local times – WA 11am–12pm, NT & SA 12.30–1.30pm, Qld, ACT, NSW, Tas & Vic 1–2pm
COST & BOOKING
Members $30 incl GST
Non-members $60 incl GST
*One ticket per person.
To reserve your ticket, book below, or go direct to the booking site.
For any questions, please contact Katherine Ygosse webinars@aca.org.au.
CPD
Completion of this 1 hour webinar series and submission of the self-checked assessment task for each webinar will deliver 1 formal CPD point.
Learning outcomes – To understand the essentials of an integrated approach to marketing strategy for practice which aligns marketing activities to business objectives.
Units of Competency and Performance Criteria – Practice Management & Professional Conduct – PC 2, PC 7
APBSA Core Area – Practice Management
The webinar will include time for Q&A and a CPD assessment task. Certificates will be issued following participation in the full webinar and online submission of answers to CPD questions.