Marketing the true value of your practice
How can you more effectively communicate the capabilities and value of your practice? On Thursday 28 May, Alicia Brown from New Doors will present an insightful session on leveraging your IP, processes and other hidden expertise to build brand awareness and win more work. Don’t miss it!
BOOK NOW
Architectural practices are often recognised for the quality of their built work, yet the deeper value they bring is often missing from general marketing. This session explores how to articulate your practice’s hidden expertise more effectively – from methodology, clever design solutions and problem solving to the quality of client relationships, responses to trends, and specific sector knowledge (to name just a few).
Too often, this knowledge is reserved for tenders rather than used to build visibility and preference over time. As a result, practices can end up competing primarily on aesthetics and project imagery, making it harder to stand out.
This webinar will outline practical strategies to identify and leverage your practice’s specific expertise, building brand awareness, generating leads, and positioning your practice for success ahead of competitive tendering, regardless of practice size.
WHERE & WHEN
Live online. Recording available.
1pm AEST Thursday 28 May 2026
(WA 11am–12pm, NT & SA 12.30–1.30pm, Qld, ACT, NSW, Tas & Vic 1–2pm)
COST & BOOKING
Members $30 incl GST
Non-members $60 incl GST
*One ticket per person. *All ticket holders will receive the recording registration link after the webinar.
To reserve your ticket, book below, or go direct to the booking site.
For any questions, please contact webinars@aca.org.au.
OUR SPEAKER
Alicia Brown is a Director and Marketing Strategist at New Doors, a marketing agency servicing the built environment industry and specialising in business marketing and submissions. Alicia began her career at global architecture practice Woods Bagot and has more than 20 years experience in creating effective communications for the design and built environment industries. She has been instrumental in assisting clients to secure significant projects, delivering successful tender responses and awards submissions, developing tailored branding for various retail and commercial projects, as well as devising and implementing marketing strategies. Alicia is known for her human-centred approach to communications, her affinity for detailed research and knowledge of market trends, and her adaptability across a variety of business environments.
CPD
Completion of this 1 hour webinar and submission of the self-checked assessment task will deliver 1 formal CPD point.
Learning outcomes – This session supports architects in strengthening their ability to identify and communicate value, build brand awareness and preference, generate leads, and position their practice strategically within a competitive marketplace.
NSCA Units of Competency – Practice Management & Professional Conduct – PC2, PC3, PC7.
The webinar will include time for Q&A and a CPD assessment task. Certificates will be provided following participation in the full webinar and online submission of answers to CPD questions.