There is a common perception that entering industry awards is an onerous process with very little return if you don’t land a win. However, award submissions can benefit practices in multiple ways, from capturing expertise to strengthening client relationships and promoting exceptional projects, writes Alicia Brown.
Marketing in feast and famine
With the ebbs and flows of the construction industry, it’s common to see practices juggling too much work or too little. Marketing consultant Amy Edwards offers some excellent advice on how to tackle a variety of challenges at times of feast and famine.
How to build a strong brand
In today’s competitive landscape, building a strong brand has become paramount for success. Architectural marketing expert Dave Sharp discusses the significance of brand development in architecture, emphasising the value of qualitative marketing strategies, effective budget allocation and premium distribution channels.
Skill Stack and Charge More
Skill stacking is an invaluable way for practices to differentiate themselves and corner a specific market, writes Michael Lewarne.
Referrals – the unsung hero of the marketing toolbox
Rachael Bernstone explores the topic of Referrals – how to collect them, how to use them, and how to monitor their effectiveness in relation to inquiries from prospective clients, lead generation and new projects.
The Value of Architecture
Rachael Bernstone of Sounds like Design connects the wellbeing of architects with fee-setting and communicating the value of architecture.
Enhancing Workplace Communication
Parlour’s comprehensive Work & Wellbeing survey increases understanding of the impacts of the pandemic on Australian architecture. The answers to the open questions, in particular, contain a wealth of advice and reflection, and reiterate the need for improved communication. Anwyn Hocking identifies the core themes and assembles key advice.
Communicating the Value of Design Development
How do we advocate for the value of this critical part of the design process? Jennifer Crawford provides a clear, concise explainer on why DD matters.
The Value of Good Communication
UK-based communications professional Celeste Bolte argues that architects need to become better storytellers, to engage the public, and assert their relevance through simple and meaningful communication.
Making Marketing Gold From Your Award Entries
Rachael Bernstone, journalist and comms consultant, offers some tips on how to increase your return-on-investment for awards entries.
Internet Chat in Practice
As online chat gains popularity, and boundaries between home and work become blurred, how do we take advantage of quick, easy communication without compromising our work or our mental health? Sarah Hobday-North explores the issues.
Putting People in the Picture
Why are people largely absent from our architectural imagery? As a profession that designs and builds spaces for people, perhaps we need to be more conscious of including people in our floorplans and models, writes Fiona Young.
Three Keys to Creating a Valuable Social Media Presence
Social media should be an important part of the every architectural practice's communication program, but not all architects know how to proceed. Kate Potter explains how to get started.
Social media in practice - a case study
Emma Brain outlines CODA's approach to social media, which has enabled the Fremantle-based practice to build a national profile and engage with clients and colleagues across the country.
Presenting to Government
How architects present in government contexts can have a large impact on their chances of getting the job, or gaining support for a project. Jill Garner, Victorian Associate Government Architect, offers some tips.
Navigating planning systems
Planning lawyer Paul Vergotis offers a set of tips to help manoeuvre an architectural project through planning systems from proposal to success.
Making Email Work
Useful tips from Prodonovich Advisory.
Architects & Social Media
How can architects use social media effectively for business and professional development?